Search Engine Marketing | SEM
What is Video Marketing
Video marketing is a dynamic and compelling strategy that involves using videos to promote products, services, brands, or messages to a target audience. It harnesses the power of visual and auditory elements to engage viewers, convey information effectively, and evoke emotions. Video marketing can take various forms, including promotional videos, product demonstrations, tutorials, testimonials, animations, and more. In the digital...
Turn Negative Feedback Into Good Social Media
Connecting with your customers on social media is a great way to show the human side of your brand. But what would you do if something goes wrong and negative comments start popping up on your company's Facebook or Twitter page? You need to learn proper social media management. Social media is a powerful online marketing tool. You can connect,...
How do boosted posts on Facebook work?
When you are managing your Facebook ‘likes’ page, have you noticed the option to boost a post? Boosted posts aim to increase your reach count for a specific post. A Facebook “reach” means that someone saw your post. Facebook allows you to specify a budget in accordance to the number of people you want to reach. By using boosted posts...
Getting the Most from Your Paid Searches
Paid advertising, when paired with a strong, SEO-friendly and properly optimized website, can really make your company’s site standout from the competition if you know it works. Chucking hundreds to thousands of dollars into various campaigns can be frustrating if you aren’t getting the results you want. But how to get those results, and really make your paid searches work...
Four Seriously Good Reasons Why Pinterest Can Boost Your Business
Raise your hand if you are a Pinterest addict. I can’t see the collective show of hands, but I know you are there. Recent studies have shown that a good many people who spend time online have gotten hooked by the phenomenon known as Pinterest. I call it a phenomenon because it can’t really be defined in the same terms...