Instagram Marketing
Instagram Marketing: Organic and Paid Strategies That Work Together
Instagram marketing has evolved dramatically. With 2 billion monthly active users, the platform remains a critical channel for brand visibility—but the game has changed. Organic reach continues declining, with Instagram's reach rate averaging 3.50% in 2025, representing a 12% year-over-year decrease. This isn't a sign to abandon organic efforts. Instead, it signals the need for a hybrid Instagram marketing strategy...

