TikTok Marketing
TikTok Marketing: How to Master the Algorithm and Go Viral (Step-by-Step)
TikTok has transcended its reputation as a mere dance app to become arguably the most potent engine for immediate brand visibility in 2026. With 1.67 billion monthly active users and an average engagement rate of 2.50%, five times higher than Instagram's 0.50%, TikTok marketing has become the engagement powerhouse of social media. However, the platform's immense potential is matched by...
TikTok Marketing: Organic vs Paid — What Works Better?
Every business owner we talk to at Directory One has the same question: Should I just post videos for free, or is it time to open the wallet for ads? It is a fair question. With TikTok reaching over 1.5 billion users globally, the pressure to get it right is huge. If you are running a brand or a small...