SEO Link Building
What is Link Building?
If the internet were a bustling city, link building would be the roads connecting the places people want to go. The more credible, well-traveled routes pointing to your business, the easier it is for customers (and search engines) to find you. For Houston businesses competing in a fast-moving digital world, link building isn’t a trick — it’s how you earn...
What is Link Building
Link building is a vital digital marketing strategy aimed at acquiring hyperlinks from other websites to your own. These links, also known as backlinks, serve as pathways that lead users from one webpage to another. Link building is crucial for search engine optimization (SEO) as search engines view backlinks as endorsements of a website's credibility and relevance. Quality backlinks from...
3 good reasons why internal links shouldn’t be ignored
Internal links are hyperlinks to another page on the website. When the reader clicks on a word or phrase, the user is taken to another page on the site. SEO writing protocols are a fundamental in Houston SEM companies. New content developers often wonder why there is a requirement for "x" number of internal links. After all, shouldn’t the focus...
Improving your Backlinking Strategy: Identifying Bad Links
Have you noticed your website's rank take a slow dive into the depth of Google search results in the past year? This may be due to one of Google's algorithm updates, called Penguin. This update emphasizes good backlinks and punishes sites that have bad links coming to them. So what does Google deem as "bad" backlinks? This is essential if...
Are You Hanging Out in a Bad (link) Neighborhood?
When you were growing up, your mom probably told you not to associate with the wrong type of people or hang out in bad neighborhoods. Your reputation was at stake. Mom was right. People judge you by the company you keep and it’s hard to correct a bad public image. It’s never more true than in the search engine’s critical...