Search Engine Marketing | SEM
Turn Negative Feedback Into Good Social Media
Connecting with your customers on social media is a great way to show the human side of your brand. But what would you do if something goes wrong and negative comments start popping up on your company's Facebook or Twitter page? You need to learn proper social media management. Social media is a powerful online marketing tool. You can connect,...
How do boosted posts on Facebook work?
When you are managing your Facebook ‘likes’ page, have you noticed the option to boost a post? Boosted posts aim to increase your reach count for a specific post. A Facebook “reach” means that someone saw your post. Facebook allows you to specify a budget in accordance to the number of people you want to reach. By using boosted posts...
Getting the Most from Your Paid Searches
Paid advertising, when paired with a strong, SEO-friendly and properly optimized website, can really make your company’s site standout from the competition if you know it works. Chucking hundreds to thousands of dollars into various campaigns can be frustrating if you aren’t getting the results you want. But how to get those results, and really make your paid searches work...
Four Seriously Good Reasons Why Pinterest Can Boost Your Business
Raise your hand if you are a Pinterest addict. I can’t see the collective show of hands, but I know you are there. Recent studies have shown that a good many people who spend time online have gotten hooked by the phenomenon known as Pinterest. I call it a phenomenon because it can’t really be defined in the same terms...
SEO-Friendly Websites: Navigation and Sitemaps
One aspect of a website that is relatively neglected is the navigation. While the navigation may not seem like a critical part of a website, it actually heavily influences user experience and can heavily impact rankings. So what is website navigation and how can web designers make it more SEO-friendly? How Do I Get Back Home? A website's navigation includes...