Search Engine Marketing | SEM
Social Media Marketing: Why Just “Being There” is Not Enough
You’ve probably heard that you have to have a presence on Facebook and Twitter. You’ve probably also heard a success story or two about some lucky business and the YouTube video that put them on the map. But is social media some sort of magic tonic that will instantly help your business get more customers? Is it really as...
Social Media Marketing: Advertising on Facebook
Facebook has struggled mightily to find ways to monetize its huge network of users (and the huge amount of information that it collects about those users.) Facebook advertising is perhaps the platform’s most successful method of monetization to-date – and it promises a lot; but does it deliver? Is Facebook advertising a valid vessel for your social media marketing budget?...
Social Media Marketing: Avoiding Culture Shock
There’s a statistic that’s floating around Powerpoint presentations these days that points out that if the population of Facebook were an actual country, it would be the fourth-largest in the world . A stunning statistic – and one that can help me illustrate a point. You’d do well to treat entering the world of Facebook or Twitter much like you...
What is Social Media Marketing? An Overview
In the weeks to come, I’ll open up my playbook and share tips & social media marketing strategies. In this first installment my social media marketing blog, I want to begin with an overview of what is possible for businesses utilizing social media marketing on social networks. Social Media: What is it? Before getting down & dirty in terminology; let’s...
How Many People Search the Internet?
According to SEMPO (Search Engine Marketing Professional Organization), over 14 billion searches are conducted on-line monthly by consumers all around the world. The majority of these searches are made by individuals seeking out some form of information that is commercial in its nature, whether this is directly or indirectly commercial information. One of the reasons that search engine marketing, i.e....