Search Engine Marketing | SEM
Social Media Marketing: Getting Your Message Across “Socially”
September 9, 2009
Category : Social Media Marketing | Social Networking
Philip O'Hara
Putting the "Social" back in Social Media Social media has altered the relationship that has existed between companies and consumers since the advent of modern advertising. Gone are the days of speaking “at” potential customers. Dialogue has replaced monologue and narrowcasting is replacing broadcasting online. This shift creates great opportunities for businesses – but like any change, it has been...
Social Media Marketing: Why Just “Being There” is Not Enough
September 2, 2009
Category : Social Media Marketing | Social Networking
Philip O'Hara
You’ve probably heard that you have to have a presence on Facebook and Twitter. You’ve probably also heard a success story or two about some lucky business and the YouTube video that put them on the map. But is social media some sort of magic tonic that will instantly help your business get more customers? Is it really as...
Social Media Marketing: Advertising on Facebook
August 26, 2009
Category : Social Media Marketing | Social Networking, Social Networking
Philip O'Hara
Facebook has struggled mightily to find ways to monetize its huge network of users (and the huge amount of information that it collects about those users.) Facebook advertising is perhaps the platform’s most successful method of monetization to-date – and it promises a lot; but does it deliver? Is Facebook advertising a valid vessel for your social media marketing budget?...
Social Media Marketing: Avoiding Culture Shock
August 19, 2009
Category : Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
There’s a statistic that’s floating around Powerpoint presentations these days that points out that if the population of Facebook were an actual country, it would be the fourth-largest in the world . A stunning statistic – and one that can help me illustrate a point. You’d do well to treat entering the world of Facebook or Twitter much like you...
What is Social Media Marketing? An Overview
August 13, 2009
Category : Search Engine Optimization | SEO, Social Media Marketing | Social Networking, Social Networking, Twitter Social Networking
Philip O'Hara
In the weeks to come, I’ll open up my playbook and share tips & social media marketing strategies. In this first installment my social media marketing blog, I want to begin with an overview of what is possible for businesses utilizing social media marketing on social networks. Social Media: What is it? Before getting down & dirty in terminology; let’s...