Search Engine Marketing | SEM

Social Media Marketing: It Starts at Home

  September 16, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Website Marketing
  Philip O'Hara
By "Home" I am referring to your business’s "homepage." While external social media sites are a crucial part of any social media marketing campaign, savvy business owners know that you can’t neglect the homefront / homepage. Here are three tips for identifying opportunities for interaction that may already exist on your website. Tip #1 Create a site that invites conversation...

Social Media Marketing: Getting Your Message Across “Socially”

  September 9, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Website Marketing
  Philip O'Hara
Putting the "Social" back in Social Media Social media has altered the relationship that has existed between companies and consumers since the advent of modern advertising.  Gone are the days of speaking “at” potential customers. Dialogue has replaced monologue and narrowcasting is replacing broadcasting online. This shift creates great opportunities for businesses – but like any change, it has been...

Social Media Marketing: Why Just “Being There” is Not Enough

  September 2, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Video Marketing
  Philip O'Hara
You’ve probably heard that you have to have a presence on Facebook and Twitter. You’ve probably also heard a success story or two about some lucky business and the YouTube video that put them on the map.  But is social media some sort of magic tonic that will instantly help your business get more customers? Is it really as simple...

Social Media Marketing: Advertising on Facebook

  August 26, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Social Media Marketing | Social Networking,   Social Networking
  Philip O'Hara
Social Media Marketing Advertising: Facebook Facebook has struggled mightily to find ways to monetize its huge network of users (and the huge amount of information that it collects about those users.) Facebook advertising is perhaps the platform’s most successful method of monetization to-date – and it promises a lot; but does it deliver?  Is Facebook advertising a valid vessel for...

Google Caffeine: The New Beta Google Search Engine

  August 26, 2009
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Google Caffeine: The New Google Search Engine For all of our valued Directory One clients who have come to rely upon our search engine optimization expertise, please note that there is some new excitement brewing in the search engine world! We aim to always stay on top of what works best for our clients and as such, ensure that we...