Search Engine Marketing | SEM

Pay Per Click – A Case to Use it for Small Businesses

  January 28, 2009
  Category :     Pay Per Click Marketing | PPC Management
  Directory One
As a former small business owner I can say that I wish I had the pay per click program or Google Adwords when I was running my business.  The money I spent on other advertising channels looking back now, was not worth it.  I couldn't tell how many customers came from my ads I placed in a local Chinese bi-weekly. ...

SEO Evaluation Video

  January 22, 2009
  Category :     Video Marketing
  Philip O'Hara
In less than 24 hours the Directory One SEO Evaluation Video appeared in the search results of the following video sharing sites with more on the way: YouTube Daily Motion Blip TV Veoh Yahoo Video AOL Video Even better, when you search the key phrase Free SEO Evaluation on AOL Video, the results from from the other five come up,...

Website Marketing Ala Carte Pricing

  January 8, 2009
  Category :     Website Marketing
  Philip O'Hara
by Herb Firestone Marketing Coordinator Directory One introduces “ala carte” website marketing pricing that adds SEO, content development, link building and PPC management to our already existing fixed-cost website marketing packages and custom website marketing plans as determined by individual client needs. Directory One, a Houston, Texas, full service, website marketing company, now offers clients a unique opportunity to improve...

Google is Automatically Targeting Mobile Users with Your Regular Adwords Ads!

  December 16, 2008
  Category :     Pay Per Click Marketing | PPC Management
  Directory One
According to the an internet research firm eMarketer, there are approximately 405 million mobile phone users with internet capabilities.  With recent changes in Google Adwords, there is an auto feature for mobile ads placement.  If you haven't notice, it is automatically selected for you when you write text ads in Adwords and you have the option to opt out.  Of...

Taking Advantage of Your Competition’s Short comings

  November 17, 2008
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Eric Brantner SEO Writer I realize I’m running the risk of sounding cut-throat, but one of the keys to managing a successful business is to take advantage of your competition’s shortcomings. By figuring out the areas in which they’re lacking, you can hit them where it hurts, taking market share from them. How does this relate to internet marketing? It’s...