7 Step SHAPE UP to Writing Great Headlines
Great headlines are a must. People read headlines 80% of the time, but only 20% will read the rest of your content. Not fantastic odds for a copywriter. If people only read the headline and move on, you’re sunk. If people don’t read and buy what you’re selling, your reputation is compromised. Your clients will probably fire you. Some facts...
SEO Marketing: A Comprehensive Approach
Having an internet presence has become an essential part of any marketing strategy. Directory One -- a search engine marketing firm based in Houston -- can help put your business on the virtual map! Call 713.465.0051 to learn more about our SEO marketing services. Custom Search Engine Optimization Marketing Every company has different goals. Whether you simply need to create a...
Microsites That Fit Your Marketing Plan
"Microsite" is not a new buzzword in SEO and SEM. You’ve probably heard of them, and have even been tempted to purchase several microsites solely for increasing your online exposure in the Houston market. Wait a minute. Before you go and plunk down valuable company assets (a.k.a. cash) for the perfect domain name, you must first think about how a...
Internet Marketing: A Necessary Component of Your Business Strategy
The world is changing and your business better keep up. What good is your company's website if no one ever sees it? Directory One, a local Houston internet marketing firm, understands how important a website is for business. A good website needs to be visible and look appealing if it is to attract new potential customers. Directory One breaks down...
5 SEO Steps for More Traffic in 2013
Your SEO strategy to drive more traffic to your website for Houston business growth should be a priority in 2013. Like time, your business is not stationary. When was the last time you evaluated your website’s performance? Your website needs a tune-up from time to time, just like your car. Your transportation should get you from point A to point...