How do boosted posts on Facebook work?
When you are managing your Facebook ‘likes’ page, have you noticed the option to boost a post? Boosted posts aim to increase your reach count for a specific post. A Facebook “reach” means that someone saw your post. Facebook allows you to specify a budget in accordance to the number of people you want to reach. By using boosted posts...
Ray Tomlinson, inventor of modern email, has passed away
[caption id="attachment_3183" align="alignleft" width="225"] Remembering Raymond Tomlinson, an innovative pioneer of the internet[/caption] CNN is reporting that the inventor of modern email, Raymond Tomlinson, has passed away on March 5, 2016, at the age of 74. Tomlinson invented “direct emails” which enabled people to send electronic messages to specific addresses. Prior to Tomlinson’s innovation, electronic messages could only be sent to...
Getting the Most from Your Paid Searches
Paid advertising, when paired with a strong, SEO-friendly and properly optimized website, can really make your company’s site standout from the competition if you know it works. Chucking hundreds to thousands of dollars into various campaigns can be frustrating if you aren’t getting the results you want. But how to get those results, and really make your paid searches work...
Google is removing sidebar ads-What this means for SEO
Google is removing sidebar ads from desktop searches worldwide. Previously, when people did a Google search on a keyword such as “furniture,” businesses who had pay-per-click accounts could have their ads placed on the top, bottom, and right sidebar of the screen. With the new update, paid ads that link to a website will only appear on the top and...
Quality Website Content Beats Site Aesthetics
Internet marketing and web content is constantly evolving to meet the new and ever-more demanding needs of a growing marketplace. One thing that remains consistent however, is the importance of not just content, but quality content. In general, ensuring good site content is even more important than website aesthetics. Here are four tips to make sure that your content always...