Search Engine Optimization | SEO
Are You Hanging Out in a Bad (link) Neighborhood?
When you were growing up, your mom probably told you not to associate with the wrong type of people or hang out in bad neighborhoods. Your reputation was at stake. Mom was right. People judge you by the company you keep and it’s hard to correct a bad public image. It’s never more true than in the search engine’s critical...
5 Sure-Fire Ways Not to Link Build
Link building is important to search engine optimization. It is the map that lets search engines know how pages are related. Relevancy is key to the recent changes in the algos. You don’t want to be insignificant to your visitors and other authorities in your field, do you? 5 Sure-Fire Ways to Kill Link Building Not understanding the real importance...
Don’t Bounce (Rate) Along in Website Analytics
Most of Directory One’s Houston clients pay close attention to the traffic their website generates. They focus on how many visits their website gets every month. After all, a high number of unique visits mean that potential customers see you and know you’re there. The thinking is that the larger the number of unique visitors a site receives, the greater...
Are You Delicious-ly Backlinked?
Are you Delicious-ly backlinked? Most of us know Delicious as someplace you can create an account and store all your favorite links just in case your computer crashes. Many of us have an account with hundreds of stored sites we might use for just about anything. Call it insurance against fatal disk error. It’s not Mounds of chocolate Fruity umbrella...
Tips for Using Natural Anchor Text
Houston writers spend a lot of time researching keywords and considering each variation carefully. You’ve done the same for your website. Then you hear that you should use those keywords as anchor text. But what is anchor text exactly? Anchor text is merely the words that you use to link to another page. The words contain the URL (http://) that,...