Search Engine Optimization | SEO
Tips for Using Natural Anchor Text
Houston writers spend a lot of time researching keywords and considering each variation carefully. You’ve done the same for your website. Then you hear that you should use those keywords as anchor text. But what is anchor text exactly? Anchor text is merely the words that you use to link to another page. The words contain the URL (http://) that,...
The Benefits of a Small, Local SEO Service Company
As the world becomes more interconnected through globalization and the internet, personal interaction has gotten increasingly rare. While internet marketing is something that can be done remotely, it is also comforting to be able to communicate with your SEO service company in person. Directory One is a small Houston internet marketing company that emphasizes quality personal services. Keeping It Local...
What the heck is co-citation?
Some SEO gurus think that co-citation in content is the wave of the future. Moreover, they’re saying that traditional keyword anchor text is on its way out. Maybe. We haven’t heard much about it in the copywriting circles here in Houston. So what the heck is co-citation? Wikipedia, in the article “Co-citation”, uses Henry Small’s 1973 article “Co-citation in scientific...
Use Natural Anchor Text to Reap Rewards
Natural anchor text is not forced. How many of you hate those over optimized pages? You know, those website pages where you see bold, underlined clickable link words every third or fourth sentence? Those hyperlinks are called anchor text, and they serve a purpose. Usually a copywriter will insert anchor text by means of keywords to serve as an authoritative...