Search Engine Marketing | SEM
Yelp for Business Owners
Houston SEO companies like Directory One know that having your business listed on Yelp.com can greatly influence a local buyer’s decision. Yelp is growing in popularity and is steadily becoming one of the best local business review websites on the internet changing the way we think of word-of-mouth marketing. It occurred to me that I should write a blog entry...
Houston Web Marketing & Me On the Web
Houston Search Engine Optimization at Directory One believes in continuously educating its customers about new optimization/marketing strategies and techniques on the web. Google recently released an ORM (Online Reputation Management) tool, Me On the Web, which intends to help you control how information about you or your business appears on the web. The tool is located within your Google Profile,...
Houston Web Marketing for a New .HOU gTLD?
Houston Search Engine Optimization may face new challenges with the implementation of ICANN’s new gTLDs in 2013. ICANN, the Internet Corporation for Assigned Names and Numbers, recently approved a plan to release new gTLDs, or generic top-level domains. Twenty-one gTLDs currently exist, such as .org and .edu. ICANN will begin accepting new applications for these domains from January 2012 –...
Houston Online Marketing for Restaurants
Restaurant websites are some of the most-searched types of local businesses, so an effective website is an excellent way for Houston restaurants to promote their businesses. The number one type of content viewed on a restaurant website is the menu. Because of this, an online menu should be optimized so that search engines can spider them and use their content...
Houston Social Media Marketing for Search Engine Optimization
Houston search engine optimization is most effective when it keeps on top of new developments in the industry. Google confirmed the inclusion of social media in its algorithm as of the Panda Update in February 2011. Services such as Facebook and Twitter now have a direct impact on SERPs. What does this mean exactly? Perhaps this inclusion was a prelude...