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SEO-Friendly Websites: Navigation and Sitemaps
One aspect of a website that is relatively neglected is the navigation. While the navigation may not seem like a critical part of a website, it actually heavily influences user experience and can heavily impact rankings. So what is website navigation and how can web designers make it more SEO-friendly? How Do I Get Back Home? A website's navigation includes...
Finding Visitor Centricity in Great Website Design
All the gurus tell you great website design starts with an intimate knowledge of your audience. They insinuate visitor centricity. Then they give you lists. Right people Fantastic branding THE seductive freebies Imaginative content Engage, engage, engage Or Age Sex Location Profession And all that other demographic stuff Worn out treads don’t make for good traction in great website design....
Great website design starts with knowing what you want – and exactly what you need
"We need really great website design. Our current site is not working to grow our business. I expect you to increase traffic to our site so our sales go up." Clients often start the initial meeting with their search engine marketing (SEM) company with this statement, or at least something similar. Houston, we have a problem. The client only knows...
3 good reasons why internal links shouldn’t be ignored
Internal links are hyperlinks to another page on the website. When the reader clicks on a word or phrase, the user is taken to another page on the site. SEO writing protocols are a fundamental in Houston SEM companies. New content developers often wonder why there is a requirement for "x" number of internal links. After all, shouldn’t the focus...
Content writing in a word
Are you shamelessly obsessed with reading other writers’ internet content? I know I am. I’m one of those obsessive-compulsive folks who will read anything. And keep reading … to a point. "Content is king". I’ll bet you a million, correction, 50 cents because most writers aren’t Spielberg, that you’ve heard that cliché. The content developer’s mantra, repeated like "om". Our...