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Blogging & The Rise of Penguin Assassins
Penguin assassins out to get your website’s blog? You would think from the many movies that have come out recently that these critters are by no way, shape, means, or form mass-murderers. Yet that’s what many SEO folks would have you believe. Penguins are natural-born website killers. Google announced the new Penguin algorithm last April. The algorithm was meant to...
Internet Copyright Top 5 Tips
Internet copyright law is a large part of web content writing. How do I know? Well, I took a test this week so that I could add a certification to my credentials as a professional web copy writer. I’ll be honest, it didn’t go too well. It was a shock, because the last test I flunked was a differential equations...
Microsites To The Point
"Microsites are a good way to build business." You’ve probably heard this line before, usually from web marketers that want to build you some new websites. You’re rather skeptical because you might think that building business translates to revenue enhancement for the web marketing firm. Before you totally eliminate building a microsite, you should consider what the smaller site can...
Writing Great Website Content – 8 Tips for Converting Clicks to Sales
Great website content doesn't shortchange your visitor. If your potential customers can’t find what they are looking for, they won’t be back. If they don’t think that they will benefit from your product or service, the browser search box will be very busy. The primary purpose of having a website is to engage current and would-be clients. You want them...
Business Blogging – A Way To Attract Customers
Blogs and blogging have become household words nowadays. For those of you who have absolutely no idea, blogs are places on the internet where the blogger (writer) publishes opinions and/or information frequently. Companies can’t afford to overlook the power of blogging in their marketing strategy. Why? The internet is usually your first place to make an impression on a potential...