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Perform Keyword Research on Blog Titles, Too!
Author: April Hall SEO Copywriter We all know the basic drill of writing a blog entry: Brainstorm a clever, interesting topic Write the entry, using appropriate link strategies and keyword usage Choose your blog entry's categories Create a title that summarizes the entry, perhaps using some common industry keywords Did you know that this basic blog writing formula could, in...
Prepare for the Unexpected When it Comes to Internet Marketing
Author: April Hall Copywriter Last week, I got a call that would scare anyone: my father was having unexpected open-heart surgery and I needed to drive home right away. In end, everything worked out fine, and my dad will eventually be as strong as before, but it was definitely a very frightening few days. One of the reasons he is...
Is your Search Engine Marketing Company Moving Towards the Center?
Author: April Hall Copywriter With all of the talk today about the presidential candidates "moving towards the center", it's hard to know exactly what that term means. It seems, at least, to have a negative connotation,doesn't it? People seem to say that kind of thing with scorn... "Obama seems to be moving toward the center to gain some Independent votes."...
Does Your Page Content Make Readers Curious? Three Ways to Encourage Your Site Visitors to Keep Reading
Author: April Hall Internet Copywriter While it may be true that curiosity killed the cat, I don't think there has ever been a documented case in which curiosity killed an internet user... In fact, curiosity is one of the best ways to promote your web page and encourage viewers to move from initial landing pages into other areas of your...