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5 Tips for Better Email Marketing
Eric Brantner SEO Content Writer When most people hear the term email marketing, they associate it with spam. While I’ve certainly waded through my fair share of spam emails, true email marketing is anything but spam. In fact, with the CAN-SPAM Act real email marketers are taking additional steps to ensure they’re not spamming anyone. If done properly, email marketing...
SEO Website Analysis | Custom SEO Action Plan
by Herb Firestone Marketing Coordinator Did you know that you can request a free, no-obligation, no strings attached, SEO Website Analysis from any page on the main Directory One website? Similar to other SEO website evaluations, the Directory One SEO website analysis covers: On-page SEO Factors Site Architecture - CSS versus tables URL Structure - Do you have properly formated...
Top Ten Google Chrome Blog Posts
By Herb Firestone Marketing Coordinator As we approach the two week mark since the launch of Google Chrome virtually everyone who’s anyone in the blogosphere has blogged about it. In fact, as of this morning, September 18th, there were no less than 336,245 search results for the phrase Google Chrome in Google Blogsearch. Not bad for only two weeks. Putting...
Content Analysis for Customer Focus & Readability
By Herb Firestone Marketing Coordinator Starting today I've added two content analysis tests to the Directory One SEO client website analysis process. Customer Focus Test The first is a customer focus test created by Bryan Eisenberg, a leading conversion optimization expert. Eisenberg's test analyzes whether your content emphasizes customer benefits and needs versus emphasizing you and your company. It accomplishes...
How to Post a YouTube Video on WordPress
By Herb Firestone Marketing Coordinator To make it as easy as humanly possible to post a YouTube video on a WordPress blog post, all you have to do is download and unzip the Smart YouTube plugin. Next simply upload the plug-in to your WordPress blog's plugin folder and activate it exactly the same as you would any other WordPress plugin....