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Press Release Case Study
by Herb Firestone Marketing Coordinator The following is an excerpt from a joint press release for Directory One and Dovari, Inc. - a well-known provider of customer relationship management and sales force automation software. Directory One, Houston's Largest Website Marketing Firm, Awards Dovarri Multi-Year CRM Agreement Mon. December 08, 2008; Posted: 10:59 AM "HOUSTON, TX, Dec 08, 2008 (MARKET WIRE...
Latent Semantic Indexing
by Herb Firestone Marketing Coordinator Last December Directory One SEO specialist, Nick Perone wrote an article titled Latent Semantic Indexing, the Future of SEO. After explaining what latent semantic indexing is, namely “a way for search engines to index websites and answer search queries without relying solely on keywords or key phrases,” the article goes on to say that “the...
Google’s New Search-based Keyword Tool
by Herb Firestone Marketing Coordinator It’s no secret that the first step of any SEO or PPC campaign is keyword research. Similar to the Adwords tool, Google’s new Search-based Keyword Tool works equally well for SEO as for pay-per-click. Just like Superman it's faster than a speeding bullet and more powerful than a locomotive. In fact the only thing it...
Demystifying XML Sitemaps
by Herb Firestone Marketing Coordinator Creating an XML Sitemap has been a piece of cake for quite some time now. Most everyone knows by now that all you have to do is go to XML-Sitemaps, enter your full URL in the box, and follow the instructions that appear on the page. Upon completion, upload your XML Sitemap to the root...
5 Tips for Better Email Marketing
Eric Brantner SEO Content Writer When most people hear the term email marketing, they associate it with spam. While I’ve certainly waded through my fair share of spam emails, true email marketing is anything but spam. In fact, with the CAN-SPAM Act real email marketers are taking additional steps to ensure they’re not spamming anyone. If done properly, email marketing...