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What the heck is co-citation?
Some SEO gurus think that co-citation in content is the wave of the future. Moreover, they’re saying that traditional keyword anchor text is on its way out. Maybe. We haven’t heard much about it in the copywriting circles here in Houston. So what the heck is co-citation? Wikipedia, in the article “Co-citation”, uses Henry Small’s 1973 article “Co-citation in scientific...
Great Business Blogging’s 5 Cardinal Rules
Business blogging helps generate website traffic is common knowledge. Blogging allows small businesses compete with large corporations for a market share in Houston. But bringing up a blog is not as simple as WordPress and write. Your company’s blog is not just getting one of those free blogs and posting anything that enters your mind. It’s a little more involved. Business...
Smart Houston Web Design For Businesses
The design of a website depends heavily on the goals for that website. Your website should look different if you are looking to lour in new customers and clients rather than post pictures of your most recent vacation. Quality Houston web design can give your company the image and internet presence you need to improve sales. To learn more about...
Use Natural Anchor Text to Reap Rewards
Natural anchor text is not forced. How many of you hate those over optimized pages? You know, those website pages where you see bold, underlined clickable link words every third or fourth sentence? Those hyperlinks are called anchor text, and they serve a purpose. Usually a copywriter will insert anchor text by means of keywords to serve as an authoritative...