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Tips for Using Natural Anchor Text

  May 3, 2013
  Category :     Search Engine Optimization | SEO,   SEO Content Writing |SEO Copywriting
  Philip O'Hara
Houston writers spend a lot of time researching keywords and considering each variation carefully. You’ve done the same for your website. Then you hear that you should use those keywords as anchor text. But what is anchor text exactly? Anchor text is merely the words that you use to link to another page. The words contain the URL (http://) that,...

Houston SEO Company Reflects on Google Penguin

  April 28, 2013
  Category :     Internet Marketing News,   Website Marketing
  Philip O'Hara
It has been about a year since Google implemented its Penguin algorithm update. As someone who works for a Houston SEO company, it is interesting to reflect upon how much has changed in the way internet marketing works since then. If you have noticed that your website has dropped significantly in search engine rankings over the past year, please call...

Facebook Fan Pages for Social Media Challenged Business Owners

  April 26, 2013
  Category :     Social Media Marketing | Social Networking
  Philip O'Hara
Facebook is a social media outlet that can really help business owners connect with their customers. With over a billion users worldwide, Facebook (FB) has become instrumental in today’s business. Did you know that according to Business, Inc., over 50% of social media users check out a company’s FB profile before making a major purchase decision? If so many people...

The Benefits of a Small, Local SEO Service Company

  April 23, 2013
  Category :     Search Engine Optimization | SEO
  Philip O'Hara
As the world becomes more interconnected through globalization and the internet, personal interaction has gotten increasingly rare. While internet marketing is something that can be done remotely, it is also comforting to be able to communicate with your SEO service company in person. Directory One is a small Houston internet marketing company that emphasizes quality personal services. Keeping It Local...

5 Original Writing Tips

  April 19, 2013
  Category :     SEO Content Writing |SEO Copywriting
  Philip O'Hara
There’s a lot of stuff out there on the internet. Most of the articles and blogs repeat each other with a slightly different spin. Not bad, but… Just about all Houston copywriters are guilty of predictable writing at one time or another. The latest Google algorithms give a lot of weight to original writing. The internet is evolving, and the...