TikTok Marketing: How to Master the Algorithm and Go Viral (Step-by-Step)
TikTok has transcended its reputation as a mere dance app to become arguably the most potent engine for immediate brand visibility in 2026. With 1.67 billion monthly active users and an average engagement rate of 2.50%, five times higher than Instagram's 0.50%, TikTok marketing has become the engagement powerhouse of social media. However, the platform's immense potential is matched by...
Google Business Profile Optimization Best Practices in 2026
In 2026, your "digital storefront" isn't your website—it’s your Google Business Profile (GBP). As AI-driven search and hyper-local algorithms of Google evolve, giving greater prominence to the Local Pack, Map results, and discovery searches, local businesses can’t afford to overlook the power of their GMB profile. At Directory One, our team of Google Business Profile optimization experts has tracked the...
Local SEO: A Beginner-Friendly Roadmap for Small Business Owners
You open a shop in a busy part of town. You have great products and a clean storefront. But for some reason, the foot traffic just isn't there. You look at your phone and search for your services, but your competitors show up instead of you. This is a common frustration for many local entrepreneurs. Most people do not look...
Facebook Marketing: 10 Best Practices for E-Commerce Brands
You have a great product. Maybe it is a custom solution or a unique retail item. But online traffic feels like a slow leak instead of a flood. This is a common hurdle for many business owners. With over 3.07 billion monthly active users globally, Facebook remains the heavy hitter in the social media world. If you want to grow,...
What Is Local SEO? A Houston Business Guide to Ranking in the Map Pack
Local customers usually pick the businesses they see first in Google. If your company doesn’t show up in the Map Pack, your competitors get the calls, visits, and leads instead. This guide breaks down how Local SEO works in Houston and how you can move your business into those top spots. What Is Local SEO? Local SEO helps nearby customers...