February 22, 2013
Category : SEO Content Writing |SEO Copywriting
Philip O'Hara
"Writing for search engines" is a popular copywriting mantra in Houston SEO marketing firms. You’ve tried every latest gimmick and then some to get your website to monopolize search engine results. Your efforts finally have started to reap the rewards, and Bing and Google are sending more traffic to your site. You’ve maxed out the keywords in the right places....
February 18, 2013
Category : SE Internet Marketing | SE Online Marketing
Philip O'Hara
Starting up a blog is a cost-efficient way to draw in traffic to your website. The only thing is, how does one set up a blog? While blogging may be simple for someone who is well versed in computers and the internet, it may be substantially more complicated for someone who is not used to internet writing and social media....
February 15, 2013
Category : SEO Content Writing |SEO Copywriting
Philip O'Hara
… accept it were a misunderstanding... Yes, folks, I read that on a Houston corporation's website today. How could a copywriter make such foolish grammatical, usage, and spelling mistakes, and how could a copy-editor not catch the errors? Copywriting mistakes are easy to make. In a world so used to texting abbreviations, you might not even know that you’ve made...
February 13, 2013
Category : Search Engine Optimization | SEO
Philip O'Hara
Proper search engine optimization is becoming more complicated due to new advancements in search engine ranking algorithms. Robots, such as Google Panda, are getting better at determining the relevancy and clarity of web content. For this reason, proper content development has become absolutely necessary to achieve the coveted first page of Google and Bing search results. Below are a few...
February 10, 2013
Category : SEO Content Writing |SEO Copywriting
Philip O'Hara
An experienced copywriter knows the importance in defining the audience. When we talk to each other face-to-face, we adjust how we say something. For instance, you say the same thing differently to your mom as compared to the policeman as compared to your best friend forever. You do the same thing in copywriting as you do in face-to-face communication. When...
