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What I Want in a President (And for that Matter, in a Web Development Company)
Author: April Hall Internet Copywriter Ahh, choices... Turn on the television, open a web browser, or settle down with a newspaper and you are immediately inundated with choices for the next President of the United States. Which of these fine, upstanding individuals would make the best Leader of the Free World? (And yes, Stephen Colbert is still an option, in...
Keyword Help for Dummies (or at Least for Novices)
Author: April Hall Internet Copywriter Warning: This Post is Embarrasingly Simple; Seasoned SEO's May Wish to Turn Away or Laugh Okay, so I consider myself a professional writer. After giving up my English teaching career more than a year ago for a career in copywriting, I worked hard to learn the ins and outs of internet content. I learned (admittedly...
Controversy may be King, but Moderation is Still the Diplomat
Author: April Hall Internet Copywriter Last week, Eric posted an excellent entry on the benefits of incorporating controversy into your internet content. Whether you have an interactive blog or a traditional website, using a bit of controversy is a great way to spur conversation and draw visitors to your website. It is easy to see how useful controversy can be--just...
An Internet Opportunity for the Small Business Community: The Rise of the Blogs
Author: April Hall Internet Copywriter Although the blogging community has been around for going on ten years now, it has only been in the last few years that average businesses have begun to recognize the value of this type of internet presence. Many small businesses who would otherwise not be able to afford internet marketing are able to use business...
SEO Training: Do it Yourself or Leave it to Professionals?
Author: April Hall Internet Copywriter By now, everyone knows the importance of using proper SEO techniques to increase your website readership; usually this is done by moving your site up on the Search Engine Results Page. But, what if you don't actually know how to do this? What if you are a small business owner who wants to become familiar...