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Is Time on Your Side? The Importance of Timing in Content Development
Author: April Hall Internet Copywriter Time: No one every has enough of it and nobody has quite figured out a way to create more. In business, we are always looking for ways to make the best use of our time, making the biggest impact we can in the relatively short amount of we have of it. For copywriters, there are...
Google Ad Planner: A New Tool for Internet Media Planners
Author: April Hall Internet Copywriter For internet media planners, much of the difficulty revolves around deciding which sites to target, how to find your ideal audience and reduce the number of missed opportunities. Many media planners eventually decide to reach out to a relatively few number of larger, well-known sites, deciding that it is best to aim for the known...
Long Tail Keywords: The Internet Salesman’s Best Friend
Author: April Hall Internet Copywriter What is the ultimate purpose of the internet? (Wow-I know that's a loaded question that could take forever to answer!) For some, the internet is a source of information. For others, it's a place to interact with friends, play games and enjoy the range of available entertainment. For many of us who work with SEO,...
Answer the Call: Quality Telephone Customer Service is the Hidden Key to SEO Success
Author: Philip O'Hara CEO, Directory One I always wonder how many of my customers are successfully responding to sales leads. Good SEO and internet marketing campaigns may successfully send potential clients their way, but because of the way their offices handle the calls, the lead is dropped. Do they even answer the call at all? Is their receptionist starting with...
Are your SEO Customers Truly Happy? 3 Ways to Improve How Well We are Pleasing our Clients
Author: April Hall Internet Copywriter The goal of every SEO company is to make our customers happy, right? But, how successful are we really at doing that? Is customer happiness measured just by the number of longstanding accounts we have? If so, what does that say about our ability to land new accounts? When was the last time you got...