Is Time on Your Side? The Importance of Timing in Content Development

Author: April Hall

Internet Copywriter


Time: No one every has enough of it and nobody has quite figured out a way to create more. In business, we are always looking for ways to make the best use of our time, making the biggest impact we can in the relatively short amount of we have of it.

For copywriters, there are two basic elements that will make our content successful: substance and time. Often, we in the SEO development business will spend an inordinate amount of our professional development learning ways to improve the substance of our writing–and don’t get me wrong, this is a very good thing! We absolutely must learn how to incorporate better keywords into our work, create pages that are useful to our readers and figure out how to give our readers the most information in the most concise manner possible. However, focusing on substance cannot be the totality of what we do as copywriters and SEO professionals. We have to also consider how time affects our website content.

In today’s information technology age, everyone already knows that time moves at an incredibly rapid pace. Computers are updated almost monthly and software seems to develop in tandem with the moon cycles…. There are also a few more aspects of time that content developers need to keep in mind as we create content for our clients:

  • Need for breaking and unique news–Everyone wants to be the first to know the latest news and SEO development strategies. Sites such as the ever-current SEO Moz are great places to begin your search for new information about the web development industry. Of course, hitting up the Google information blogs is also essential if you want to stay on the cutting edge of industry news.
  • Need to post content early in the day-Those of us who prefer to start our day around lunchtime, when our veins are filled with strong black coffee, may want to find another profession. The world of SEO content begins very early–and is usually geared towards the Eastern Time Zone; so if you prefer to begin working a bit later in the day, you will need to learn how to post in the wee hours of the morning in order to reach internet users who turn on their computers shortly after the rooster crows in Maine.
  • Need for fresh content–This aspect of time is already well-known to content development professionals. You need to update the content of your websites regularly in order to remain at the top of the search engine results page. Check the content of your sites–if you haven’t posted anything in a few months, that’s simply too long.
  • Need to use current events–Part of creating timely content comes from keeping up with the major current events in your area or sites’ particular industry. Check out one of the latest user tools from Google to discover a new way to stay up-to-date with world and local events.
  • Need for content that will stand the test of time–This suggestion may seem counter-intuitive when placed up against my previous suggestion to keep your content fresh, but it’s actually not at all. You want to be known as a content developer who is very knowledgeable about your industry, which means that your advice and suggestions will be useful no matter how the technology changes. Of course, some of what you suggest may be tied to current industry applications, but truly useful content will never lose its power.

Do any of the rest of you have suggestions on how to make time work for the SEO industry rather than against it?

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