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Are Customers Satisfied with Their SEO Services?
Author: Eric Brantner Internet Content Writer A couple of weeks ago, I wrote a blog about how I was sick of ignorant people typecasting the SEO industry as a bunch of snake oil salesman. Not long after the piece was published, I felt dissatisfied. I wanted to dig deeper to prove my point. So, I set out on a study...
Who’d Win if Election Was Based on Search Engine Position Analysis?
Author: Eric Brantner SEO Website Copywriter With the 2008 Presidential election drawing closer every day, it is interesting to study the role SEO plays in the political process. A recent study has found that some candidates are taking a far more active approach to SEO than others. Can we use search engine position analysis to determine the 2008 Presidential election's...
Is Your Content Usability on Par?
Author: Eric Brantner Internet Content Writer One of the main things SEO content writers continually underestimate is the importance of content usability. Many writers think it is enough to produce keyword rich content that is decently written. This shortsighted approach focuses only on search engine implications and not on the effect their content has on the reader. Scannable Content People...
The Bad Guy’s Search Engine Marketing Techniques
Author: Conrad Salvador Website Copywriter Back during the old glory days of Hollywood westerns, it was the hero who always wore a hat that was white, while it was the bad guy who always wore a hat that was black. In the SEO world, search engine marketing techniques fall into two similar categories. Companies practicing "white hat" SEO know that...
SEO Snake Oil References Get Old Fast
Author: Eric Brantner SEO Content Writer Working as a website copywriter, I do a lot of reading about the SEO industry. It never takes long for me to find someone badmouthing the industry by calling those in it "SEO snake oil salesmen." They do this to suggest these companies are full of dishonest people that are pulling the wool over...