Business Blogs: Best Left to Professionals, or Do-It-Yourself?
Author: April Hall Internet Copywriter After reading Henry's blog yesterday it's clear that although business blogs can't be the end-all for your marketing plan, they are a great way to augment your internet advertising campaign. Blogs are usually easy to read, provide some personal insight into the organization and are a great way to promote social networking. But for busy...
7 Misconceptions about Business Blogging
Author: Henry Adaso Web Content Writer Dispelling some misconceptions and half-truths about business blogging When people hear about the prospects of blogging for profit, they get funny ideas about the process. Blogging can add value to a business in countless ways, but it's hardly a one-size-fits-all. Just ask any successful business blogger and they'll tell you how tricky it is...
Using Google News to Target your Keyword Usage
Author: April Hall Internet Copywriter Just when you thought Google couldn't get any more intrepid, there was this announcement earlier this week by Brandon Badger, Google Product Manager: "The launch of Google News on Google Earth is a milestone in the evolution of the geobrowser. By spatially locating the Google News' constantly updating index of stories from more than 4,500...
Does the Microsoft Giant Really Need a Search Engine Leg Up from Yahoo?
Author: April Hall Internet Copywriter Yes. Microsoft needs help. The reality is that Microsoft comes in a distant third to Google and Yahoo when it comes to search engine marketing. Further, Yahoo barely comes within striking distance--or, rather, doesn't even come close to striking distance--to Google's share of internet searches: So, what's poor lil' Microsoft to do when it comes...
The Intangible Benefits of Social Networking
Author: Eric Brantner Online Content Writer Businesses that purchase online marketing services want to know how their campaign is performing. They are spending money on a service, and they want to know how it is benefiting them. Typically, the search marketer will come up with some stats on rankings, conversions, and sales generated. However, not everything is black and white....