PRESS RELEASES: WRITING NEWS FOR SEARCH ENGINE OPTIMIZATION
Author: Sarah Osborne Press Release Writer Back in the 1980?s (you know that time when parachute pants and Members Only jackets where in vogue) writing a press release was left to the seasoned marketing and public relations professional whose main goal was to get their clients "press". However, many of those press releases did little to capture the attention of...
How to Create an SEO Friendly URL
Author: Eric Brantner SEO Copywriter This is SEO at its most basic level. SEO 101, if you will. URLs are one of the most important factors in your overall SEO strategy. A poorly constructed url can send you spiraling down the SERPs into oblivion. But you probably already knew that, right? So, you know you need a good url for SEO...
Getting the Most Out of Google
Author: Eric Brantner SEO Copywriter Unless you've been living under a rock for the past several years, you know the mega powerhouse Google has become. If you are SEO savvy, you probably spend countless hours trying to get your site higher on the Google SERPs. However, you might not be aware of all the tools Google has available that you...
Does Your Page Content Make Readers Curious? Three Ways to Encourage Your Site Visitors to Keep Reading
Author: April Hall Internet Copywriter While it may be true that curiosity killed the cat, I don't think there has ever been a documented case in which curiosity killed an internet user... In fact, curiosity is one of the best ways to promote your web page and encourage viewers to move from initial landing pages into other areas of your...
Who Knew Facts Could Make SEO Content so Interesting?
Author: April Hall Internet Copywriter So, I'm a girl who loves to gab. I love to tell everyone what my opinions are from everything from the upcoming Presidential elections to the latest trend in preschool girls' attire. (By the way, who in the world ever thought of printing t-shirts for five year olds with the words "Hottie"!?) As much as...