Search Engine Optimization | SEO
Google Blends In Local Results on Non-local Searches
Google is now showing local search results mixed in (or blended in as they prefer to call it) with non-local queries. The first results page listings include a city map, telephone number, website URL, and a link to the review page. If you click the company name, it takes you to their website, but when you click the reviews link,...
Are Search Engine Ranking Reports Still Relevant?
Before answering, I would first need to address another question, namely, is ranking on the first page of Google still relevant? The answer to that one, of course, is a resounding YES! Higher search engine rankings drive more traffic, resulting in more qualified leads and therefore, more sales or conversions. With the advent of Google website optimization, the focus, has...
Newspapers & Yellow Pages Books On Their Way Out
After renewing my subscription to the Houston Chronicle this week for the next six months, I had to ask why? Sure, I like reading the sports in the morning in the form of a local newspaper, but even the sports section on the Houston Chronicle’s own chron.com website is more comprehensive and therefore, better because of the sports blogs it...
Website Optimization And Search Engine Optimization
In a post titled 7 Great Reasons Why Website Optimization Should Not Be Confused With Search Engine Optimization, Rich Page pointed out that website optimization and search engine optimization are not one and the same. We all know what search engine optimization is, or at least we all think we do. Wikipedia defines search engine optimization as the process of...
Google Maps and Yahoo Local Website Ranking Factors
The two main factors that influence website rankings in Google Maps and Yahoo Local, are back-links from other local directories and user generated reviews. Small businesses now understand that local directory submission is an absolute must as part of their overall website marketing plan. While site owners will never get rich from the traffic these directories send, the back-links alone...