Search Engine Optimization | SEO
Google Maps and Yahoo Local Website Ranking Factors
The two main factors that influence website rankings in Google Maps and Yahoo Local, are back-links from other local directories and user generated reviews. Small businesses now understand that local directory submission is an absolute must as part of their overall website marketing plan. While site owners will never get rich from the traffic these directories send, the back-links alone...
Latent Semantic Indexing
by Herb Firestone Marketing Coordinator Last December Directory One SEO specialist, Nick Perone wrote an article titled Latent Semantic Indexing, the Future of SEO. After explaining what latent semantic indexing is, namely “a way for search engines to index websites and answer search queries without relying solely on keywords or key phrases,” the article goes on to say that “the...
Google’s New Search-based Keyword Tool
by Herb Firestone Marketing Coordinator It’s no secret that the first step of any SEO or PPC campaign is keyword research. Similar to the Adwords tool, Google’s new Search-based Keyword Tool works equally well for SEO as for pay-per-click. Just like Superman it's faster than a speeding bullet and more powerful than a locomotive. In fact the only thing it...
Friday November 21st Internet Marketing Roundup
Another week is coming to a close in which numerous great posts about internet marketing were written. In case you missed any of them, here are 4 useful posts to further your online marketing education. Enjoy! 1. One of the most important questions you need to think about is—what value are you adding? Whether you’re a blogger, affiliate marketer, or SEO,...
Demystifying XML Sitemaps
by Herb Firestone Marketing Coordinator Creating an XML Sitemap has been a piece of cake for quite some time now. Most everyone knows by now that all you have to do is go to XML-Sitemaps, enter your full URL in the box, and follow the instructions that appear on the page. Upon completion, upload your XML Sitemap to the root...