Search Engine Optimization | SEO

Website Analysis: Make Sure Your Business is Getting the Bang for Your Buck

  December 8, 2009
  Category :     Search Engine Optimization | SEO
  Philip O'Hara
Website Analysis: Make Sure Your Business is Getting the Bang for Your Buck Website Analysis: Make sure that your business is getting the bang for your buck! You may have a business website already, but do you know how well it is performing for you? Call the website experts in Houston at Directory One at 713-465-0051 to get this question...

Social Media Marketing Metrics

  November 5, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking
  Philip O'Hara
When it comes to social media – everyone wants one thing: metrics. I hear from clients all the time, "I know I should be using social media – but I have a hard time investing money in something I can’t measure." Fair enough. That’s why I’ve worked on developing a list of metrics and measurement considerations for social media. Social...

Social Media Marketing: Another Facebook Change on the Horizon

  October 19, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking
  Philip O'Hara
One of the most difficult obstacles for businesses wading into the social media waters is the ever-shifting nature of the platforms. Whether it's an entirely new ( and suddenly popular) platform that you must adapt to -- or a major change to an existing platform -- it seems like nothing is ever static for long in the world of social...

Social Media Creates Opportunities & Efficiencies for Small Business

  October 9, 2009
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO,   Social Media Marketing | Social Networking,   Social Networking,   Twitter Social Networking,   Video Marketing
  Philip O'Hara
In previous blogs, we’ve talked about ways to use Social Media to interact directly with potential clients. I've shared how Facebook Advertising can get your message in front of potential customers for very little cost ; and how a Facebook Business page can grow your business – but today I’d like to talk about some ‘alternative’ uses for social media....

SEO : Strong Internal Link Structure Is Critical

  October 6, 2009
  Category :     Search Engine Optimization | SEO
  Philip O'Hara
SEO : Strong Internal Link Structure Is Critical Search engine optimization involves a great number of details.  One of these details is an internal link structure, which is a multi-faceted topic.  Some would like to sell the concept that you only have to know a couple of things and you'll be good to go.  Believing these tales is a great...