SEO Content Writing |SEO Copywriting

Content Analysis for Customer Focus & Readability

  September 4, 2008
  Category :     SEO Content Writing |SEO Copywriting
  Philip O'Hara
By Herb Firestone Marketing Coordinator Starting today I've added two content analysis tests to the Directory One SEO client website analysis process. Customer Focus Test The first is a customer focus test created by Bryan Eisenberg, a leading conversion optimization expert. Eisenberg's test analyzes whether your content emphasizes customer benefits and needs versus emphasizing you and your company. It accomplishes...

Tips for Submitting Articles to Directories

  September 3, 2008
  Category :     SEO Content Writing |SEO Copywriting
  Directory One
Eric Brantner SEO Content Writer Submitting content to article directories is a great way to increase your online presence. The content tends to rank well, and it earns you quality backlinks. I believe submitting content to article directories is an essential part of a well rounded internet marketing campaign. To get the most out of your articles, follow these tips...

It’s Called SEO Copywriting for a Reason

  August 27, 2008
  Category :     SEO Content Writing |SEO Copywriting
  Directory One
Eric Brantner SEO Content Writing Do you want to know the one thing I really hate about SEO? It's the stiff, keyword stuffed content that's produced on a daily basis for the sole purpose of ranking well. Most of it is completely unreadable. Here's my question: what's the point of ranking well if you aren't converting visitors? With enough work,...

Don’t Ignore your Loyal Website Content Readers While you are Attracting New Ones

  July 28, 2008
  Category :     SEO Content Writing |SEO Copywriting
  Philip O'Hara
Author: April Hall Copywriter The goal of every search engine marketing company is to attract new viewers to their clients' websites. All sorts of SEO strategies are employed, from targeting popular keywords, to implementing long tail keywords, to using social media sites as a means of page promotion. There is so much opportunity to attract the millions of internet searchers...

Does Your Page Content Make Readers Curious? Three Ways to Encourage Your Site Visitors to Keep Reading

  July 8, 2008
  Category :     SEO Content Writing |SEO Copywriting
  Philip O'Hara
Author: April Hall Internet Copywriter While it may be true that curiosity killed the cat, I don't think there has ever been a documented case in which curiosity killed an internet user... In fact, curiosity is one of the best ways to promote your web page and encourage viewers to move from initial landing pages into other areas of your...