SEO Content Writing |SEO Copywriting
Great Website Copy is about More Than Words
Eric Brantner SEO Content Writer For most of my copywriting posts, I usually give out tips on how to choose the right words to convert your visitors. While these words certainly serve as the heart and soul of your website, they aren’t always enough. That’s right—words aren’t everything. How you present your content is key. Understanding Your Visitors The truth...
Content Analysis for Customer Focus & Readability
By Herb Firestone Marketing Coordinator Starting today I've added two content analysis tests to the Directory One SEO client website analysis process. Customer Focus Test The first is a customer focus test created by Bryan Eisenberg, a leading conversion optimization expert. Eisenberg's test analyzes whether your content emphasizes customer benefits and needs versus emphasizing you and your company. It accomplishes...
Tips for Submitting Articles to Directories
Eric Brantner SEO Content Writer Submitting content to article directories is a great way to increase your online presence. The content tends to rank well, and it earns you quality backlinks. I believe submitting content to article directories is an essential part of a well rounded internet marketing campaign. To get the most out of your articles, follow these tips...
It’s Called SEO Copywriting for a Reason
Eric Brantner SEO Content Writing Do you want to know the one thing I really hate about SEO? It's the stiff, keyword stuffed content that's produced on a daily basis for the sole purpose of ranking well. Most of it is completely unreadable. Here's my question: what's the point of ranking well if you aren't converting visitors? With enough work,...
Don’t Ignore your Loyal Website Content Readers While you are Attracting New Ones
Author: April Hall Copywriter The goal of every search engine marketing company is to attract new viewers to their clients' websites. All sorts of SEO strategies are employed, from targeting popular keywords, to implementing long tail keywords, to using social media sites as a means of page promotion. There is so much opportunity to attract the millions of internet searchers...