Search Engine Marketing | SEM

Does the Microsoft Giant Really Need a Search Engine Leg Up from Yahoo?

  May 21, 2008
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Author: April Hall Internet Copywriter Yes. Microsoft needs help. The reality is that Microsoft comes in a distant third to Google and Yahoo when it comes to search engine marketing. Further, Yahoo barely comes within striking distance--or, rather, doesn't even come close to striking distance--to Google's share of internet searches: So, what's poor lil' Microsoft to do when it comes...

The Intangible Benefits of Social Networking

  May 20, 2008
  Category :     Social Networking
  Directory One
Author: Eric Brantner Online Content Writer Businesses that purchase online marketing services want to know how their campaign is performing. They are spending money on a service, and they want to know how it is benefiting them. Typically, the search marketer will come up with some stats on rankings, conversions, and sales generated. However, not everything is black and white....

Don’t be Bullied by your Internet Marketing Company

  May 19, 2008
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Author: April Hall Internet Copywriter Let's face it. Nobody likes a bully. Who enjoys working with other professionals who make them feel as if they don't know anything and would be better off to leave the ideas to the "big guys"? This is never more true than in the world of internet marketing, where it is easy for novices to...

What I Want in a President (And for that Matter, in a Web Development Company)

  May 16, 2008
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Author: April Hall Internet Copywriter Ahh, choices... Turn on the television, open a web browser, or settle down with a newspaper and you are immediately inundated with choices for the next President of the United States. Which of these fine, upstanding individuals would make the best Leader of the Free World? (And yes, Stephen Colbert is still an option, in...

Keyword Help for Dummies (or at Least for Novices)

  May 14, 2008
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO
  Philip O'Hara
Author: April Hall Internet Copywriter Warning: This Post is Embarrasingly Simple; Seasoned SEO's May Wish to Turn Away or Laugh Okay, so I consider myself a professional writer. After giving up my English teaching career more than a year ago for a career in copywriting, I worked hard to learn the ins and outs of internet content. I learned (admittedly...