Search Engine Marketing | SEM

Google Ad Planner: A New Tool for Internet Media Planners

  June 25, 2008
  Category :     Pay Per Click Marketing | PPC Management,   SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Author: April Hall Internet Copywriter For internet media planners, much of the difficulty revolves around deciding which sites to target, how to find your ideal audience and reduce the number of missed opportunities. Many media planners eventually decide to reach out to a relatively few number of larger, well-known sites, deciding that it is best to aim for the known...

Long Tail Keywords: The Internet Salesman’s Best Friend

  June 23, 2008
  Category :     Make Money Blogging,   Pay Per Click Marketing | PPC Management,   Search Engine Optimization | SEO,   SEO Content Writing |SEO Copywriting,   Web Design | Website Redesign
  Philip O'Hara
Author: April Hall Internet Copywriter What is the ultimate purpose of the internet? (Wow-I know that's a loaded question that could take forever to answer!) For some, the internet is a source of information. For others, it's a place to interact with friends, play games and enjoy the range of available entertainment. For many of us who work with SEO,...

This Week in Internet Marketing: 6/20/08

  June 20, 2008
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
Author : Henry Adaso Internet Copywriter No time to keep up with all the internet marketing developments out there? No problem, pull up a seat, grab a cup of coffee, and relax as we get you up to speed with the top stories and events of the last 7 days. Firefox 3 Ignites 8 Million Downloads After months of intense...

Answer the Call: Quality Telephone Customer Service is the Hidden Key to SEO Success

  June 20, 2008
  Category :     SE Internet Marketing | SE Online Marketing,   Search Engine Optimization | SEO
  Philip O'Hara
Author: Philip O'Hara CEO, Directory One I always wonder how many of my customers are successfully responding to sales leads. Good SEO and internet marketing campaigns may successfully send potential clients their way, but because of the way their offices handle the calls, the lead is dropped. Do they even answer the call at all? Is their receptionist starting with...

Top 10 Reasons Why Having PPC Advertising Is A No-Brainer

  June 19, 2008
  Category :     Pay Per Click Marketing | PPC Management,   SE Internet Marketing | SE Online Marketing
  Directory One
Author: Jeremy Schooley PPC Coordinator Many website owners out there think Pay Per Click (PPC) advertising is a waste of time and money. The amount of time and money should vary for different goals and niches. The functionality of PPC is useful for every website owner. Here are 10 reasons why. 10. Click fraud has been minimized considerably. When it...