What Is Twitter Posting?
If the internet were a live press conference, Twitter (X) would be the microphone. It is fast. It is public. It shapes conversations in real time. For Houston businesses, Twitter posting is not optional. It is how you earn attention, start conversations, and build trust. But what is it exactly? How does it work? And why should you invest in...
8 ways get unfollowed on Twitter really fast
Houstonians, and most of the nation, tweet and retweet all the cool stuff. No doubt about it, Twitter is the fastest way to share news and keep updated on the people and things that interest us. It’s short, 140 characters or less, sweet, and to the point. Businesses are taking advantage of social media marketing more and more. After all,...
Social Media Marketing Metrics
When it comes to social media – everyone wants one thing: metrics. I hear from clients all the time, "I know I should be using social media – but I have a hard time investing money in something I can’t measure." Fair enough. That’s why I’ve worked on developing a list of metrics and measurement considerations for social media. Social...
Social Media: Follow the Money
When it comes to demographics, not all social networks are created equal. This is important to consider when you’re allocating your social media marketing resources – you want to focus on quality vs. quantity here. Let’s breakdown the facts and figures to give you a better idea of where you need to be. Facebook vs. MySpace As Facebook has grown...
Social Media Marketing: Getting Your Message Across “Socially”
Putting the "Social" back in Social Media Social media has altered the relationship that has existed between companies and consumers since the advent of modern advertising. Gone are the days of speaking “at” potential customers. Dialogue has replaced monologue and narrowcasting is replacing broadcasting online. This shift creates great opportunities for businesses – but like any change, it has been...