Best Content Format for LinkedIn Marketing
LinkedIn rewards consistency and clarity — but only if you're showing up in the right format. Posting more isn't the answer. Posting smarter is. Understanding the best content format for LinkedIn is the foundation of any LinkedIn marketing strategy that compounds over time. At Directory One, we help B2B brands build a presence on LinkedIn that actually drives results —...
What Is LinkedIn Marketing?
LinkedIn is no longer a quiet career networking site—it’s the most powerful platform for B2B marketers. LinkedIn marketing involves using paid and organic tactics on LinkedIn to connect with decision?makers, showcase expertise, and generate quality leads. With more than 950 million members worldwide, including thousands of Houston executives, LinkedIn offers unmatched potential to reach people actively thinking about business problems...
Social Media: Follow the Money
When it comes to demographics, not all social networks are created equal. This is important to consider when you’re allocating your social media marketing resources – you want to focus on quality vs. quantity here. Let’s breakdown the facts and figures to give you a better idea of where you need to be. Facebook vs. MySpace As Facebook has grown...
What Does LinkedIn’s $1 Billion Network Mean for Your Online Business?
Author: Henry Adaso SEO Copywriter If you think you've heard the last of the social media gold rush, think again. LinkedIn, the largest business social networking site, has raised $53 million for its European expansion effort which brings the company's total estimated value to slightly over $1 billion. That's good and all, but what does that mean to the rest...