John Holchin Resigns as CEO and President of Directory One.

  November 23, 2006
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Marketer, Copywriter, and Leader of Directory One this last year resigns as of November 30, 2006.  John Holchin led Directory One through great transitions. He redefined the way we did business and grew our revenues almost double. He led us through the acquisition of Artistic Video and Around Houston Web Design. He bailed me out on every customer I was...

What should I spend on Yellow Pages vs Search Engine Marketing

  October 8, 2006
  Category :     SE Internet Marketing | SE Online Marketing
  Philip O'Hara
Having studied yellow pages advertising and the business of yellow pages advertising, I feel I am witnessing the dying of a industry. Yellow Pages advertising was responsible for so many businesses in the early 80's growing like they did. Most people who bought yellow pages from Southwestern Bell, which was my phone company in the 80's. I have lived in...

Website Success

  September 22, 2006
  Category :     SE Internet Marketing | SE Online Marketing
  Directory One
There's a lot of hype about hits these days, but let's face it: A successful website isn't just about how many visitors, or hits, you can attract. It's about sales. If you get 10,000 visitors a month, but only 1 sale, what good were the other 9,999? On the other hand, if you get only 1,000 visitors a month, but...

Page Specific 301 Redirects

  September 12, 2006
  Category :     Website Coding
  Directory One
Follow the simple code example below in order to implement a page specific 301 redirect. This is also a handy redirect for informing a search engine spiders that a web page has permanently moved. Warning, you will be editing your .htaccess file, so please be careful and make a backup of the original just in case there is a problem....

301 Redirect Instructions – Non www to www

  September 12, 2006
  Category :     Website Coding
  Directory One
Below are 301 Redirect Instructions to go from Non www to www. Word of warning, you will have to edit your .htaccess file to accomplish this. Please be careful and always make a backup of the original just in case there is a problem. First, open your .htaccess file with a plain text editor such as notepad. Next copy and...