10 Copywriting Mistakes That Lose Money
… accept it were a misunderstanding... Yes, folks, I read that on a Houston corporation's website today. How could a copywriter make such foolish grammatical, usage, and spelling mistakes, and how could a copy-editor not catch the errors? Copywriting mistakes are easy to make. In a world so used to texting abbreviations, you might not even know that you’ve made...
Search Engine Optimization: Content Development for Houston Businesses
Proper search engine optimization is becoming more complicated due to new advancements in search engine ranking algorithms. Robots, such as Google Panda, are getting better at determining the relevancy and clarity of web content. For this reason, proper content development has become absolutely necessary to achieve the coveted first page of Google and Bing search results. Below are a few...
7 Secrets of Copywriting Gurus to Defining Audience
An experienced copywriter knows the importance in defining the audience. When we talk to each other face-to-face, we adjust how we say something. For instance, you say the same thing differently to your mom as compared to the policeman as compared to your best friend forever. You do the same thing in copywriting as you do in face-to-face communication. When...
Business Video Production from your Local SEO Company
Business videos are a fantastic way to explain your goods and services while helping your ranking in search engine results. Directory One -- a SEO company based in Houston, TX -- specializes in business video production and can help you choose the best business video strategy for your company. Business Video Production Here at Directory One, we like to produce...
How To Tell the Difference Between Copywriting & Copyediting
The difference between copywriting and copyediting is sometimes difficult to discern. Writers and editors view their skills as unique and separate, but both professions are overlap. So just how do you know which professional you need? Copywriters and copyeditors work side by side. Both are important to what you see on your website. Don’t get the two confused, because you will need...