Content writing in a word
Are you shamelessly obsessed with reading other writers’ internet content? I know I am. I’m one of those obsessive-compulsive folks who will read anything. And keep reading … to a point. "Content is king". I’ll bet you a million, correction, 50 cents because most writers aren’t Spielberg, that you’ve heard that cliché. The content developer’s mantra, repeated like "om". Our...
How SEM & SEO choose your internet marketing company
Did you know that search engine marketing and search engine optimization determine your choice of internet marketing companies? Most Houston business owners expect the internet to increase sales. They erroneously assume a website will skyrocket their bottom line overnight. When the phone doesn’t start ringing or online sales go up, they find an internet marketing company to help. Business owners...
Improving your Backlinking Strategy: Identifying Bad Links
Have you noticed your website's rank take a slow dive into the depth of Google search results in the past year? This may be due to one of Google's algorithm updates, called Penguin. This update emphasizes good backlinks and punishes sites that have bad links coming to them. So what does Google deem as "bad" backlinks? This is essential if...
Why is online content promotion so … challenging?
When I was in school in Houston, I learned that the 4 P’s of marketing are Product Place Price Promotion Don’t get bored yet. Online content promotion is the crucial part of internet marketing. You already have your first 3 Ps. Your website contains pages that get your business and products found, along with all the other advertising things you...
8 ways get unfollowed on Twitter really fast
Houstonians, and most of the nation, tweet and retweet all the cool stuff. No doubt about it, Twitter is the fastest way to share news and keep updated on the people and things that interest us. It’s short, 140 characters or less, sweet, and to the point. Businesses are taking advantage of social media marketing more and more. After all,...