Google’s New Search-based Keyword Tool
by Herb Firestone Marketing Coordinator It’s no secret that the first step of any SEO or PPC campaign is keyword research. Similar to the Adwords tool, Google’s new Search-based Keyword Tool works equally well for SEO as for pay-per-click. Just like Superman it's faster than a speeding bullet and more powerful than a locomotive. In fact the only thing it...
5 Reasons People Don’t Read Your Blog
The blogosphere can be a lonely place if no one is reading your blog. It makes you ask the question “is this even worth it?” Yes, blogging is worth it. You just need to make some adjustments so that your blog has more online visibility. The first step to increasing your web presence is understanding why no one is currently...
Friday November 21st Internet Marketing Roundup
Another week is coming to a close in which numerous great posts about internet marketing were written. In case you missed any of them, here are 4 useful posts to further your online marketing education. Enjoy! 1. One of the most important questions you need to think about is—what value are you adding? Whether you’re a blogger, affiliate marketer, or SEO,...
Demystifying XML Sitemaps
by Herb Firestone Marketing Coordinator Creating an XML Sitemap has been a piece of cake for quite some time now. Most everyone knows by now that all you have to do is go to XML-Sitemaps, enter your full URL in the box, and follow the instructions that appear on the page. Upon completion, upload your XML Sitemap to the root...
Taking Advantage of Your Competition’s Short comings
Eric Brantner SEO Writer I realize I’m running the risk of sounding cut-throat, but one of the keys to managing a successful business is to take advantage of your competition’s shortcomings. By figuring out the areas in which they’re lacking, you can hit them where it hurts, taking market share from them. How does this relate to internet marketing? It’s...