How to Set up an AdWords Account

  September 1, 2016
  Category :     Google AdWords,   SMO
  Philip O'Hara
To set up an AdWords account, you need to create a Gmail account. You must be over the age of 18 and have a credit card or bank account. AdWords is an advertising service that enables businesses to pay for advertising only when their ad is clicked. This is also known as pay-per-click advertising. The service relies heavily on keywords,...

Content Marketing — What is it?

  May 6, 2016
  Category :     Search Engine Optimization | SEO
Content marketing is the way that valuable information is delivered to your customers. When you own a website, the content marketing strategies that you use compels your customers to take action. If you settle for mediocre content, readers will go elsewhere so take the extra time to ensure that your content marketing strategies will make your website stand out. Five...

Houston SEO Audit Company

  April 28, 2016
  Category :     Search Engine Optimization | SEO
Houston SEO Audit Company, Directory One, offers an evaluation of your company's SEO strategies to help maximize your online visibility. SEO is the acronym used for Search Engine Optimization, which is defined as the strategies used to make your company’s website rank high in search engines such as Google, Yahoo and Bing. SEO audits are becoming increasingly important because people...

Domain Renewal Scams – How to Protect Yourself

  April 12, 2016
  Category :     Search Engine Optimization | SEO
If you own a website, do not be surprised if you are on the receiving end of domain renewal scams in the future. Here is the information you need to know in order to keep from being scammed by these notices.   The domain name of your website is how your customers find your business online. An easy way to...

How do boosted posts on Facebook work?

  March 25, 2016
  Category :     Social Media Marketing | Social Networking
When you are managing your Facebook ‘likes’ page, have you noticed the option to boost a post? Boosted posts aim to increase your reach count for a specific post. A Facebook “reach” means that someone saw your post. Facebook allows you to specify a budget in accordance to the number of people you want to reach. By using boosted posts...