What Is Local SEO? A Houston Business Guide to Ranking in the Map Pack
Local customers usually pick the businesses they see first in Google. If your company doesn’t show up in the Map Pack, your competitors get the calls, visits, and leads instead. This guide breaks down how Local SEO works in Houston and how you can move your business into those top spots. What Is Local SEO? Local SEO helps nearby customers...
TikTok Marketing: Organic vs Paid — What Works Better?
Every business owner we talk to at Directory One has the same question: Should I just post videos for free, or is it time to open the wallet for ads? It is a fair question. With TikTok reaching over 1.5 billion users globally, the pressure to get it right is huge. If you are running a brand or a small...
Google Business Profile Optimization Checklist for Better Visibility
Think about the last time you needed a local service. You probably opened your phone and searched for something like "best pizza near me" or "packaging supplies in New Orleans." Most people never look past the first few results on the map. If your business is not in those top spots, you are missing out on daily customers. At Directory...
Social Media Marketing Calendar: Tips to Plan 30 Days of Content in One Hour
Most business owners feel a bit of panic when they realize they haven't posted to their social pages in a week. You sit down, stare at your phone, scroll through feeds, try to think of something clever to share, write captions, and suddenly an hour disappears. Tomorrow you do it again. And again. The cycle never stops unless you break...
Shopify Website Design: A Guide to Building a High-Converting Store
Creating an online store is more than just listing products. One wrong layout, your e-commerce website design can make or break whether customers stick around or bounce. We see it happen frequently. Someone lands on a store, glances around for three seconds, and leaves because the layout feels cluttered or the navigation confuses them. At Directory One, we've worked with...