SE Internet Marketing | SE Online Marketing
Strategic Use of Keywords Is Pivotal When It Comes To Search Engine Marketing
Author: Erica Evans Directory One, Inc. SEO Content Writer Anyone who knows a little bit about search engine marketing will tell you that content is a necessity. What few people realize however, is the importance of high ranking keywords in titles, page headings and throughout the body of the content itself. Without the strategic use of keywords in such areas, websites...
Setting Up Pay Per Click in Google Part I
Author: Anne-Christine Johnson Directory One, Inc. Google Pay-Per-Click Advertising Expert Setting up Pay-Per-Click (PPC) in Google requires careful attention to detail and extensive keyword research. Not only must you do the keyword research but also you need to make sure the keywords relate specifically to what you are advertising. Too many times I have seen two totally unrelated businesses show up on the...
5 Search Engine Optimization (SEO) Techniques To Help Your Website Create Sales On Google!
Author: Philip O'Hara Directory One, Inc. Search Engine Marketing Helper (1.) Domain name using your main keyword. Be sure to have what you sell and where you sell it in the name if at all possible. HoustonAttorney.com is a good name for ranking under Houston Attorney. (2.) Meta tags - The title tag should be the exact phrase you want to rank...
“Part 2” Knowledge and Execution Needed In Search Engine Marketing
Author: Philip O'Hara President & CEO Directory One, Inc. A. Full Internet Protocol (IP) Addresses and Hosting B. Keyword Rich Domain Names, for example (http://seolouisville.com/) C. URL Extensions (https://www.directoryone.com/houston-responsive-mobile-friendly-web-design-company.html) D. Directory Structure The 4 areas above were covered in "Part 1" of Knowledge and Execution Needed In Search Engine Marketing. This week you'll understand the importance of knowing how one page will rank the best...
“Part 1” Knowledge and Execution Needed In Search Engine Marketing
Author: Philip O'Hara Quality SEO Consultant Many people know how to make a website rank on the Internet, yet they only have a few selected pages in the index. Search Engine Optimization, is not rocket science but a series of executable events that make things happen. These events take place right at the very beginning of a website design project....