SE Internet Marketing | SE Online Marketing
John Holchin Resigns as CEO and President of Directory One.
Marketer, Copywriter, and Leader of Directory One this last year resigns as of November 30, 2006. John Holchin led Directory One through great transitions. He redefined the way we did business and grew our revenues almost double. He led us through the acquisition of Artistic Video and Around Houston Web Design. He bailed me out on every customer I was...
What should I spend on Yellow Pages vs Search Engine Marketing
Having studied yellow pages advertising and the business of yellow pages advertising, I feel I am witnessing the dying of a industry. Yellow Pages advertising was responsible for so many businesses in the early 80's growing like they did. Most people who bought yellow pages from Southwestern Bell, which was my phone company in the 80's. I have lived in...
Website Success
There's a lot of hype about hits these days, but let's face it: A successful website isn't just about how many visitors, or hits, you can attract. It's about sales. If you get 10,000 visitors a month, but only 1 sale, what good were the other 9,999? On the other hand, if you get only 1,000 visitors a month, but...
Web Designers find help with Search Engine Marketing.
Web Design Shops find help in the Search Engine Marketing business in Houston, Chicago, and the San Francisco Bay area. Most websites that are optimized in the Houston, Texas area are optimized by a company called Directory One, Inc. Directory One, Inc. has become the web designer's best friend. Many of the local web design shops in Houston, Chicago, and...
Yellow Pages Advertising versus Search Engine Advertising
Having helped people buy yellow page advertising from 1981 till 2000, I feel like I have gotten to know the people who spend money on directory advertising very well. Most people who I dealt with in yellow pages hated to deal with the phone company and their representatives. This does not mean everyone I called on did, just most of...