“Part 1” Knowledge and Execution Needed In Search Engine Marketing

  July 6, 2007   Category :     SE Internet Marketing | SE Online Marketing   Philip O'Hara

Author: Philip O’Hara
Quality SEO Consultant

Many people know how to make a website rank on the Internet, yet they only have a few selected pages in the index. Search Engine Optimization (SEO), is not rocket science but a series of executable events that make things happen. These events take place right at the very beginning of a website design project. What is the URL, the age of the URL, and the keyword specific URL’s?  What is you domain name going to be? This is a very important question. Will you URL contain keywords in the .com portion?  Does the person building your website know how to name the pages of your website?

For example, does the URL string contain dashes or underscores?  Does this really matter?  No, but many people think so!  Directory One uses dashes. The reason people think dashes work better is because the blog rewrites have dashes, and blogs rank well on Google. Does having a full IP address matter? No, but many people think so and Directory One, Inc. gives its’ SEO customers full IP addresses. So, execute the small things, use dashes, use a full IP, and have keyword specific URL strings.

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