by Herb Firestone Marketing Coordinator It’s no secret that the first step of any SEO or PPC campaign is keyword research. Similar to the Adwords tool, Google’s new Search-based Keyword...
Author: April Hall
The internet has become so accessible and affordable that just about anyone can create a website and publish content. While this access is great in that it promotes social interaction and idea exchange, it can become somewhat frustrating for readers, who often must deal with blaring grammatical errors and blatantly false statements. One of the most important aspects of quality SEO content is a smooth, easy to read style and the absence of grammatical errors.
If you want to hold readers to your site and encourage them to explore it further, concentrate on relatively short sentences and paragraphs. Long diatribes and paragraphs that require endless scrolling are a real turn-off to the average reader. Most internet users want to find their information, learn a little bit, then move on. Even writers of opinion articles and blogs should keep their writing style in mind, because long rants rarely get read in their entirety. Basically, concise, clear writing broken down into digestible pieces is the best way to get your point across – regardless or if you are writing about forklifts or your opinion on politics.
Finally, remember that most readers’ opinion of you and your organization will come almost entirely from the SEO content you publish. If you want them to have a positive feeling about what you can do, the first step is to make sure that you come across as competent and thorough. Content that is full of grammatical errors or careless mistakes will project a sloppy image and turn people off. On the other hand, well-thought out ideas presented in a professional manner will provide an excellent image of your organization, encouraging readers to discover more about what you can offer them. Of course, unless you are an English major, you may find that you need a little help editing your web content. There are plenty of copyediting and web development companies out there to choose from; just make sure you choose one with a proven track record of success.
Another aspect of SEO writing that is often underestimated is the power of a factual publication, instead of a website full of copy based on opinion or rumors. More on the undeniable power of the fact-check in my next blog!