Eric Brantner SEO Writer Starting today, we are going to have a new feature here on the Directory One blog. Every Friday will now include an Internet marketing roundup. These...
Author: Henry Adaso
So now that you know why you should start building links today, are you ready for some tips? If you’re an expert in the field of search engine optimization, you may already know most of these. For the rest of us, here are 5 characteristics of a quality link.
Informative – No reader will fault you for linking off to an article or website that adds value to their experience. But linking to a sub-par site is an easy way to lose readership.
Credible – Quality inbound links come from credible sites. Elevate your own credibility by offering only fair, objective, and accurate information to readers. If you establish yourself as a trusted source, inbound links will be less difficult to obtain.
Descriptive – Explain what the link has to offer. Why should a reader click on the link? Don’t use phrases like “click here” when crosslinking. Use a creative signal phrase instead.
Brief and Useful – Writing links in blocks of sentences or paragraphs is bad SEO practice. Keep it brief and user-friendly or it will look like you forgot to close a tag.
Groundbreaking – Be the first to report a breaking news story in your niche and others will be happy to credit you for the gesture.
In summary, a quality link is brief, useful, descriptive, and enhances user experience. If you’re new to SEO, you may first want to get acquainted with linking, inbound & outbound links.