Are Search Engine Ranking Reports Still Relevant?
Before answering, I would first need to address another question, namely, is ranking on the first page of Google still relevant? The answer to that one, of course, is a resounding YES! Higher search engine rankings drive more traffic, resulting in more qualified leads and therefore, more sales or conversions. With the advent of Google website optimization, the focus, has...
Newspapers & Yellow Pages Books On Their Way Out
After renewing my subscription to the Houston Chronicle this week for the next six months, I had to ask why? Sure, I like reading the sports in the morning in the form of a local newspaper, but even the sports section on the Houston Chronicle’s own chron.com website is more comprehensive and therefore, better because of the sports blogs it...
Website Optimization And Search Engine Optimization
In a post titled 7 Great Reasons Why Website Optimization Should Not Be Confused With Search Engine Optimization, Rich Page pointed out that website optimization and search engine optimization are not one and the same. We all know what search engine optimization is, or at least we all think we do. Wikipedia defines search engine optimization as the process of...
Tools to Help You Find the Perfect Domain Name
Let’s face it. Most of the good domain names are long gone. Certainly all the two, three, four, and five letter, single category words, like books, for example, are long gone. I myself have long been an advocate of saying exactly what you do and where you do it in your domain name, which certainly explains why many of the...