Search Engine Optimization | SEO
Improving your Backlinking Strategy: Identifying Bad Links
Have you noticed your website's rank take a slow dive into the depth of Google search results in the past year? This may be due to one of Google's algorithm updates, called Penguin. This update emphasizes good backlinks and punishes sites that have bad links coming to them. So what does Google deem as "bad" backlinks? This is essential if...
Houston Mobile Site Design: Helping Your Business Go Mobile
Mobile websites are specifically designed to work on the small screens of a mobile device. These websites are able to target customers when they are on the go; not having a mobile website means that you will lose out to a competitor who does. Here are some of the reasons you should spring for Houston mobile website design with Directory...
Are You Hanging Out in a Bad (link) Neighborhood?
When you were growing up, your mom probably told you not to associate with the wrong type of people or hang out in bad neighborhoods. Your reputation was at stake. Mom was right. People judge you by the company you keep and it’s hard to correct a bad public image. It’s never more true than in the search engine’s critical...
5 Sure-Fire Ways Not to Link Build
Link building is important to search engine optimization. It is the map that lets search engines know how pages are related. Relevancy is key to the recent changes in the algos. You don’t want to be insignificant to your visitors and other authorities in your field, do you? 5 Sure-Fire Ways to Kill Link Building Not understanding the real importance...
Don’t Bounce (Rate) Along in Website Analytics
Most of Directory One’s Houston clients pay close attention to the traffic their website generates. They focus on how many visits their website gets every month. After all, a high number of unique visits mean that potential customers see you and know you’re there. The thinking is that the larger the number of unique visitors a site receives, the greater...