Social Networking
Social Media Marketing: It Starts at Home
By "Home" I am referring to your business’s "homepage." While external social media sites are a crucial part of any social media marketing campaign, savvy business owners know that you can’t neglect the homefront / homepage. Here are three tips for identifying opportunities for interaction that may already exist on your website. Tip #1 Create a site that invites conversation...
Social Media Marketing: Advertising on Facebook
Facebook has struggled mightily to find ways to monetize its huge network of users (and the huge amount of information that it collects about those users.) Facebook advertising is perhaps the platform’s most successful method of monetization to-date – and it promises a lot; but does it deliver? Is Facebook advertising a valid vessel for your social media marketing budget?...
Social Media Marketing: Avoiding Culture Shock
There’s a statistic that’s floating around Powerpoint presentations these days that points out that if the population of Facebook were an actual country, it would be the fourth-largest in the world . A stunning statistic – and one that can help me illustrate a point. You’d do well to treat entering the world of Facebook or Twitter much like you...
What is Social Media Marketing? An Overview
In the weeks to come, I’ll open up my playbook and share tips & social media marketing strategies. In this first installment my social media marketing blog, I want to begin with an overview of what is possible for businesses utilizing social media marketing on social networks. Social Media: What is it? Before getting down & dirty in terminology; let’s...
5 Deadly Mistakes of Twitter
Eric Brantner SEO Content Writer As the importance of social networking continues to increase by the day, it’s necessary to understand how to get the most out of your social media efforts. Since Twitter is the hottest network currently, I thought it would be a good idea to point out a few mistakes some Tweeters make on a regular basis....